The impact of healthcare workers' job stress caused by COVID-19 on travel intention and willingness to pay

This study aims to examine the impact of healthcare workers' job stress (JS) from fear of COVID-19 (FC) on travel intentions (TI) and willingness to pay (WTP). It also investigates the direct path between FC and WTP. Moreover, it tests the moderation role of FC on the relationship between healthcare workers' JS and TI. Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed to analyze the data gathered from 401 frontline registered nurses working in pandemic hospitals in Turkey. The findings revealed that healthcare workers have the intention to travel and are willing to pay more for additional safety measures. The findings also indicated that FC negatively moderates the link between JS and TI. The results of this study provide theoretical and practical implications for tourism practitioners and marketers.

Examining relationships between precautionary measures taken for COVID-19 at the destination, service quality, brand equity and behavioral intention: a comparison market segments

This study examines the relationships between the precautionary measures taken for COVID-19 (PMC) at the destination and destination service quality (DSQ), destination brand equity (DBE), and tourists' behavioral intention, and it also investigates the moderating role of PMC between these variables. In addition, this study also examines whether the relationship between the variables is different for domestic and international visitors, as well as being first-time/repeat visitors. The quantitative research method was implemented to test research hypotheses, and it was exploited the survey for research data. Overall, 423 valid data were collected from tourists who came to the Turkey-Fethiye destination between July and October 2021. The structural equation model was established, and was tested the research hypotheses with the help of path analysis. The findings showed that the PMC had significant impacts on tourists' perceptions of DSQ, DBE, and their behavioral intention. On the other hand, while the DBE and behavioral intention are positively affected by DSQ, the PMC has a moderating role in the relationships between these variables. Finally, the empirical results provide theoretical and practical implications for destination managers for the development of safety measures in tourism services and the design of effective actions to gain a competitive advantage.

EVALUATION OF PRECAUTIONARY MEASURES TAKEN FOR COVID-19 IN THE HOSPITALITY INDUSTRY DURING PANDEMIC

The precautionary measures taken against COVID-19 in hotel businesses are important in terms of providing the perception of safe tourism to tourists during the pandemic. Thus, this study aims to determine the dimensional structure of the precautionary measures taken against the pandemic in hotel businesses, and to understand if these measures contribute to tourists' satisfaction and their dissatisfaction. In this context, through content analysis 1418 online reviews were examined on TripAdvisor between June and August 2020. Ten main categories and twenty eight subcategories were determined as a result of the analysis. While the safety perceptions of tourists regarding the measures taken were high in Disinfection and Hygiene, Temperature Measurement, it was observed that it was low in Social Distance and Mask Usage. The study offers clear theoretical and managerial implications for tourism literature and hotelier.